Looking for a digital marketing agency for cleaning services? Let me tell you about my journey. Been doing it for about 8 years now. Started with just me and my cousin, now we’ve got twelve people on the team. And for the longest time, my marketing was basically handing out flyers at the grocery store and asking existing customers to refer their friends. Which, you know, worked okay for a while.
Read More: Why Every Small Business Needs a Digital Marketing Plan in 2025
Why I Even Started Looking for a Digital Marketing Agency for Cleaning Services
Here’s the thing – about three years ago, I noticed something weird happening. My regular customers were still there, thank god, but new customers just weren’t coming in like they used to. I’d put flyers on car windshields in parking lots which is exhausting, by the way, and maybe get one or two calls. Used to get five or six calls from doing that.
I asked one of my newer customers how she found us, and she said I googled ‘cleaning service near me’ and you guys were on the second page. Second page! I didn’t even know we were ON Google anywhere. Turns out my nephew had set up some kind of Google Business thing for us years ago and I completely forgot about it.
My First Disaster with a Digital Marketing Agency for Cleaning Services
The first agency I hired – let’s call them Agency A because I don’t want to get sued or anything – they were SMOOTH talkers. The sales guy came to my office, wore a nice suit, and had this fancy presentation on his iPad. He’s showing me graphs and talking about conversion optimization and multi-channel attribution and I’m just nodding along like I understand.
He quoted me $2,500 a month. Which honestly made me feel a little sick to my stomach, but he said you got to spend money to make money and showed me these case studies of other businesses that supposedly tripled their revenue. I didn’t ask enough questions. That was mistake number one.
For the first month, I was excited. They sent me these weekly reports with lots of colourful charts. Impressions were going up. Click-through rates were improving. But here’s the thing – my phone wasn’t ringing any more than usual. I brought this up in our monthly call.
When I brought this up, they were like Oh, we can adjust that. But it felt like they weren’t really paying attention to what my business actually does. They had some template they were using for all digital marketing agency for cleaning services and just plugged my business name in.
The Second Digital Marketing Agency for Cleaning Services That Looked Good on Paper
I asked around in a Facebook group for digital marketing agency for cleaning services owners. Someone recommended this smaller agency that supposedly specialized in home services companies. Their website looked decent, prices were lower – $1,200 a month – and they said they work with several digital marketing agency for cleaning services already.
This felt better from the start. The guy I talked to actually asked questions about my business. What areas do we serve? What’s our average customer worth? What makes us different from other cleaning services? I thought okay, finally, someone who gets it.
They started by fixing my Google Business Profile, which apparently was a mess. They added better photos, updated our service areas, and got us in some local directories. That stuff actually helped – we started showing up in the map pack for some searches.
What Makes a Good Digital Marketing Agency for Cleaning Services What I Wish I Knew Earlier
They need to understand the cleaning business specifically. Not just home services in general. The marketing that works for a plumber or electrician isn’t exactly the same as what works for cleaning. Our customers are making different decisions with different concerns.
For example, with cleaning services, trust is HUGE. People are letting you into their homes when they’re not there. So marketing needs to focus on trustworthiness – reviews, background checks, insurance, actual photos of your real team. A good digital marketing agency for cleaning services knows this.
The Red Flags I Missed With Bad Digital Marketing Agencies for Cleaning Services
Long-term contracts with no performance guarantees. If an digital marketing agency for cleaning services insist on a 12-month contract before you’ve even seen any results, run away. My current agency did 3 months at first, then we went month-to-month after that. They’re confident in their work so they don’t need to lock me in.
Sales people who are too smooth. If the pitch feels more like a used car salesman than someone who wants to understand your business, that’s a problem. Good agencies ask way more questions than they answer in the first meeting.
Generic strategies. If they’re pitching you the exact same thing they’d pitch to any business – we’ll get you on social media, run some ads, do some SEO – without specifics about YOUR cleaning business, they probably don’t have a real strategy.
My Advice If You’re Looking for a Digital Marketing Agency for Cleaning Services
Start with Google Business Profile optimization. Before you spend thousands on an agency, make sure your Google Business Profile is completely filled out with good photos, accurate service areas, and you’re actively getting reviews. Some agencies will do just this for a few hundred bucks, and it’s way better ROI than jumping into a huge contract.
Focus on calls and bookings, not website traffic. Yeah, website traffic matters, but what really matters is are people calling you and booking cleanings? That’s the only metric that pays your bills.
Be patient but not too patient. SEO takes time – usually 3-6 months to see real results. But you should see SOME improvement within 60 days. If absolutely nothing is changing after three months, something’s wrong.
Read More: Our 10 Best Home Services Marketing Tips to Get New Clients
Where My Cleaning Business Is Now With the Right Digital Marketing Agency
It’s been about eighteen months since I found my current agency, and honestly, it’s changed my business completely. We’re booked solid most weeks. We’ve had to hire four more cleaners. We’re starting to turn down jobs because we can’t keep up with demand – which is a good problem to have.
My Google Business Profile has 87 five-star reviews now the digital marketing agency for cleaning services have a system for asking customers to leave reviews that actually works. We show up in the map pack for pretty much every neighbourhood we serve. Our website gets about 40-50 quote requests per month.
