Roofing company local SEO services have completely changed how contractors get customers. Here’s the thing about the roofing business. Here’s the thing about the roofing business – people don’t really think about their roof until there’s a problem. If your company isn’t showing up in those first few results, you’re basically invisible. It’s like having a shop on a busy street but keeping the lights off – nobody knows you’re there.
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Why Roofing Company Local SEO Services Actually Matter More Than You Think
When I first heard about SEO, I thought it was some complicated tech thing that only big companies with huge budgets could afford. Turns out I was dead wrong. Local SEO is actually perfect for roofing companies because most of your customers are within, what, 30 or 40 miles of your location? You’re not trying to sell roofs to people in another state. You need the family three neighborhoods over, who just had hail damage.
The mistake I made early on was thinking that just having a website was enough. We had this basic site that my nephew built for us – it had our phone number and some stock photos of roofs. That was it. No Google Business Profile, no customer reviews, nothing that actually helped Google understand who we were or where we worked. We were practically invisible online, and I didn’t even realize it.
Getting Started with Google Business Profile: Roofing Company Local SEO Services
This is the foundation of a roofing company local SEO services – without it, everything else is just guesswork. So the first thing I did, and this is probably the most important thing you can do today if you haven’t already, was claim and optimize our Google Business Profile. It used to be called Google My Business, and honestly, they keep changing the name, but you know what I mean – it’s that box that shows up on the right side of Google when people search for businesses.
Setting this up took me maybe an hour, and I’m not exactly a computer whiz. You just go to google.com/business and follow the steps. The key is filling out everything – and I mean everything. Your business hours, service area, phone number, website, and photos of your actual work. Google sent us a postcard with a verification code, which felt old-school, but whatever works.
The Website Stuff That Actually Works: Roofing Company Local SEO Services
We rebuilt our site – well, we hired someone to do it properly this time – and created separate pages for each city and neighborhood we worked in. Not just a list, but actual pages with real content. Like Roof Repair in [City Name] or Storm Damage Roofing in [Neighborhood]. On each page, we talked about common roofing problems in that specific area. Because here’s the thing, different neighborhoods have different issues. Some areas have more trees, so more moss and debris. Others get more wind. Some have HOA requirements about shingle colors.
Writing all this content was tedious, I won’t lie. It took us weeks. But we included real photos from jobs we’d done in those neighborhoods, talked about local building codes, and mentioned nearby landmarks. Google loves that specific, local content. And more importantly, when someone in that neighborhood searches for a roofer, they see that we actually know their area.
Keywords Are Simpler Than They Sound: Roofing Company Local SEO Services
The beauty of a roofing company local SEO services is that keywords don’t have to be complicated. Everyone makes keywords sound so complicated. Really, it’s just about thinking like your customer. What would you type into Google if you needed a roof fixed? Probably something like roof leak repair near me or how much does a new roof cost in [your city]. Those are your keywords.
These blog posts started showing up in Google searches. People would call us and mention they had read our article about insurance claims or roof ventilation. They already trusted us a bit before they even picked up the phone because we’d helped them understand their situation better.
What Are Roofing Company Local SEO Services?
Here’s something I didn’t know existed until about three years ago – business citations. Basically, your business information needs to be listed consistently across the web. I’m talking about directories like Yelp, Angie’s List, HomeAdvisor, the Better Business Bureau, and even the local Chamber of Commerce website.
The catch is that your business name, address, and phone number need to be the same everywhere. We had this problem where some listings said ABC Roofing Company and others said ABC Roofing Co. Some had our old phone number from before we switched lines. Google apparently uses all these citations to verify you’re a real business and where you’re actually located.
Photos and Videos Make a Huge Difference: Roofing Company Local SEO Services
This one surprised me. We started taking way more photos of our projects – before, during, and after. Not just the finished product, but our crew working, the equipment we use, and even the cleanup process. We’d post these on our Google Business Profile, our website, and social media.
Google apparently loves fresh images because it shows you’re an active business. And customers love seeing real work, not stock photos. We even started doing short videos, nothing fancy, just me walking around a roof explaining what we found and what needed fixing. I’m not a videographer – the videos are sometimes shaky, and I say um too much – but people watch them.
Roofing Company Local SEO Services: Local Link Building Sounds Hard, But Isn’t
These aren’t huge national websites, but Google sees that other local organizations trust us enough to link to us, and that matters. We also started writing guest posts for a local home improvement blog. Nothing fancy, just sharing our expertise about roof maintenance or choosing the right shingles for our climate.
Investing in a roofing company local SEO services isn’t just about rankings – it’s about building a sustainable lead generation system.
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The Review Response Strategy: Roofing Company Local SEO Services
Professional roofing company local SEO services might seem like an investment, but compared to traditional advertising, the ROI speaks for itself. The best part is that once you build up that Google presence, those reviews, that content – it keeps working for you. We still get calls from blog posts I wrote two years ago. Our Google Business Profile shows up for all sorts of local searches now without us doing anything extra.
If you’re a roofing company and you’re not doing this stuff, you’re basically handing customers to your competitors who are. Start with the Google Business Profile today – right now, seriously – and then work through the rest of this stuff bit by bit. Your future self will thank you when the phone won’t stop ringing.
